2011 Cadillac Converj ELR Concept pictures

August 25, 2011 by Don Of Dons.  
Filed under .Voice of The Hood, WHIPS

2011 Cadillac Converj ELR Concept

2011 Cadillac Converj ELR Concept pictures

2011 Cadillac Converj ELR Concept
2011 Cadillac Converj ELR Concept
2011 Cadillac Converj ELR Concept2011 Cadillac Converj ELR Concept
2011 Cadillac Converj ELR Concept

DETROIT – The innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology, is moving forward as a production car that will be called the Cadillac ELR.

Development of the ELR is just underway, so details on performance, price and timing will be announced later.

The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

Cadillac selected the name ELR to indicate the car’s electric propulsion technology, in keeping with the brand’s 3-letter international model naming convention.

The Converj Concept sparked the idea of combining the desirability of a grand touring coupe with electrification, said Ed Welburn, GM vice president, Global Design.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.

Cadillac will reveal another new concept car on Thursday, Aug. 18, at a special event prior to the annual Pebble Beach Concours d’Elegance. Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS.


Related posts:

  1. Cadillac Converj Concept Pictures
  2. Cadillac CTS Coupe Concept pictures
  3. Cadillac CTS Sport Concept pictures
  4. Cadillac Provoq Concept pictures
  5. MOTORTREND VIDEO: Cadillac CTS-V Coupe vs Audi RS 5 vs BMW M3


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