The Corporate Takeover of Jay-Z
The Corporate Takeover Mag takes a look @ Jay-z corporate takeover
(CORPORATE TAKEOVER) – Last month, in a move that many should have seen coming, hip-hop mogul Shawn Carter finalized the corporate takeover of Jay-Z Inc. when he sold the remainder of the franchise to concert promoter Live Nation. After years of building up the brand called Jay-Z, Carter is doing what any smart investor would do at this point: Cashing in.
In the minds of his audience, rapper Jay-Z is the epitome of cool. â€œJayâ€™s just that dudeâ€”Period,â€ says Ryan Bence, 22, a senior at Arizona State University. â€œHe is the Sinatra of our day. Heâ€™s who everyone wants to be.â€ Another fan, 21-year-old LaShonda Shepherd, a student at the University of Maryland, insists, â€œJay is one of the few rappers now that still gives me chills. I listen to him, and Iâ€™m sucked in.â€ Itâ€™s that larger than life persona that has helped the entertainer gain such a devout following among hip-hop fans, and sell more than 33 million albums worldwide. But as he himself is quick to remind you, there is an important distinction between Shawn Carter and his braggadocios alter ego, Jay-Z the hip-hop star: while Shawn Carter is a businessman, Jay-Z is a business, man.
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