GMC makes a produces a “JAY-Z Blue” YUKON DENALI.
January 7, 2007 by Don Of Dons.
Filed under Voice of The Hood, Whips
(see more pics inside)
I thought the whole “JAY-Z BLUE” thing was a joke . Guess i was wrong …. Jya now joins Puff and Snoop as the only rappers to have cars named and produced for them
Rap superstar Jay-Z is branching into the automotive world, as the Roc-A-Fella/Def Jam CEO/President has forged an alliance with automobile manufacturing giant, General Motors (GM). The announcement came during media previews for the North American International Auto Show yesterday (Jan. 6), when Jay-Z emerged from a GMC Yukon Denali SUV on stage and announced a new color for the SUV called “Jay-Z Blue.” Fans of the rapper recognize the name of the new color from his remix collaboration with Young Jeezy titled “Go Crazy” where the rapper quips “Attract money my worst color is light green/my favorite hue is Jay-Z blue…’” Jay-Z forged an alliance with GM two years ago and started working with the company’s global color studio to create the new reflective hue for the Denali. GM hopes the alliance with Jay-Z will boost the company’s sluggish sales and increase competition with Toyota. The Japanese auto manufacturer is expected to top GM as the world’s No. 1 car maker this year. The North American International Auto Show Saturday opens to the public from Jan. 13 – Jan. 21, 2007.
didnt jay and rosie have beef .
eddiejones on Mon, 18th Aug 2008 1:58 am
the denali jeep is a sharp a** ride but tell JAY-Z my black one is still the best looking denali out there rollin on 26’s boy!!!!!
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Renee` Scott on Mon, 17th Aug 2009 9:03 am
I think that Jay Z Blue is a wonderful color… It’s almost a shade of turquoise which is my favorite color… When I graduate High School I plan to have a Jay Z Blue car.
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